A presentation for an upcoming board meeting is different from a typical presentation due to the time constraints and the requirement for unanimousity. The board members have the biggest stake in a company’s success therefore their decisions can have a profound impact on the business. To make the best decision, they need all the relevant information in the shortest amount of time possible, while taking into consideration all potential risks. This is why it’s crucial to know what the board is trying to achieve through your presentation and that your communication should be geared towards achieving this desired goal.
Include your most important data in the context of your data. For instance, it’s not enough to simply provide the conversion rate of a brand new product, you also need to give the board the context of how that compares with expectations or industry averages. If the board can draw the right conclusions from the data they are looking for it will be much easier for them accept your suggestions or vision for the future.
Before you present to the board, spend some time researching their background and the types of topics they are interested in. You can then anticipate their questions and write a thoughtful answer for the Q&A that follows the presentation. I’ve seen presentations in which the presenter attempted to guess what the question was. If they got it incorrect, it can have an impact on their credibility.
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