eCommerce websites are extremely competitive, and getting the right customers is essential. If your customers must go through a long number of steps or experience an unsatisfactory navigation experience the website will be abandoned before they make an order. The good news is that these ecommerce design errors are easy to avoid if you plan it properly and understanding how customers navigate through your site.
The use of low-quality images in product pages is among the most frequently made ecommerce design errors. A bad image can ruin the potential of your website’s sales. You should employ an experienced photographer to take your product images. Also, ensure that your images are large enough to show the specifics of your products.
Another error that people make is not establishing consistent layouts of pages. Different layouts on pages can confuse users and make the website appear messy. It is crucial to establish a design plan and be sure that all pages follow the same pattern.
Finally, many people do not bother to include contact information on their ecommerce websites. This is a big mistake because it makes the site look virtual data rooms unprofessional and could cause potential customers not to believe the business. Your contact information should be easily accessible on your website so that customers can contact you with any questions.
Avoiding these mistakes in e-commerce will result in improved customer service and increased sales. Follow these easy steps to ensure that your e-commerce website is user-friendly, and converts visitors to customers.